Bid Management Tools

Like the stock market, bidding wars go up and down for the more popular key phrases.  And because of this, your search term can be outbid at any time by a few pennies and no longer appear at the top of the major search engines  …or the opposite, everyone below you has dropped their bid and you are paying more than you need to.  Unless you are planning on only using a handful of non-competitive key phrases, you will quickly find that the hour or two a day spent checking and updating your key phrases is a complete waste of time.