Bid Management Tools

Most website home pages in higher education suffer from the same deadly sin: every office and audience fights for position. A common result? Nobody wins. Nothing stands out. Institutional research might have the same billing as Admissions.

From a marketing perspective, the most important goal of a website is to make it easier to recruit new students each year. But the starting place for people who might want to become new students isn’t always easy to find.

• • • Is it the link for Admissions listed half way down the left hand navigation?
    • Or is it the link for “Prospective” or “Future” students across the bar at the top of the page?

University of Maine takes a different approach. “Admissions” dominates the home page with high prominence at the upper left.

• • • Where’s the left hand navigation list? There is none.
    • Where are the usual audience path links across the top? There are none.

What you will see quickly are the links to pages for undergraduate and graduate admisions.

Visit a home page that dares to be different at http://www.umaine.edu/