Bid Management Tools

Do you want to make money blogging? If you do – you’re not alone. More and more bloggers are finding that blogging is a profitable medium. Whether it be to earn a few extra dollars a week to feed their coffee habit, or making enough money to stop them having to get a part time job to get through college, or whether they’ve got it to a point where they are able to make a full time living from their blogging – there are tens of thousands of bloggers making money from blogging.

In this page I want to share some information for beginners on making money from their blogs.

I will start by sharing my own top Money Making Methods (updated regularly) but below that point you to some great resources and teaching on how to increase your income from blogging.

How I Make Money BloggingWhat follows is a quick summary of my main income streams from blogging. Before you read it though – keep in mind that every blog is unique in how it can make money. Some of the following income streams will work on some blogs a lot better than others – the key is to experiment with as many as possible and see what works best for you.

The following income streams (from a number of blogs) have helped me to earn a six figure income each year for the last three years from blogging. I’ve ranked them from highest to lowest.

I hope you find it useful to see the mix and variety of ways that I earn a living from blogging.

1. AdSense

AdsenseDespite not using it here at ProBlogger any more (here’s why) I continue to use AdSense with amazing effect on my other blogs. I have them all set to show image and text based ads and find that 250×300 pixel ads work best (usually with a blended design). I don’t have much luck with their ‘referrals’ program but their normal ads work a treat and continue to be the biggest earner for me.

2. Chitika

ChitikaChitka continues to be a great performer for me on my blogs. They work best on product related blogs although their recent announcement of their Premium ad unit is exciting as they now offer ads with a non product focus that I’m hearing great conversions on (I have one reader who is getting $28 CPM on this ad unit).Chitika offers a range of ad units that I experiment with. I find their eMiniMalls work best and that Related Product Units are also good. Their Shoplincs product isn’t performing as well as it once did for me – mainly because I’ve been promoting it less and have driven less traffic to it. Over the time I’ve been using Chitika they’ve now earned me over a quarter of a million dollars – I can’t recommend them enough!

3. Private Ad Sales/Sponsorships

private-ad-salesPrivate ad sales directly to advertisers have continued to grow over the last few months and as a result they’re now my third highest income stream. I expect them to overtake both Chitika and AdSense in the coming months. This includes ad sales of the 125 x 125 ads here at ProBlogger as well as a campaign or two at Digital Photography School.
4. Amazon Associates

Amazon-Logo-1
Amazon’s affiliate program has been one of my big movers in the last 12 months. I used to make a few odd dollars from it – however in recent times it has become a significant earner for me (as I’ve shared previously). This quarter it grew even more than previously as a result of continued growth of DPS where I recommend books, software and cameras.
5. Miscellaneous Affiliate Programs

miscellaneous affiliate programsI run a variety of affiliate programs on my blogs – most of which bring in smaller amounts of money that don’t really justify a category of their own. These include – – Digital Photography Secrets (a camera technique series), Pro Photo Secrets (a great photoshop product) , Yaro’s Blog Mastermind Mentoring Program (about to open the doors again), SEO Book (Aaron’s legendary resource) and the excellent Teaching Sells course (which just continues to grow in what it offers to it’s members in terms of content).

The great thing about many of these programs is that they are of such high quality that they sell themselves and I am being emailed from readers who sign up to them thanking me for the recommendation!

6. Shopzilla

shopzilla.jpgAs I wrote recently – Shopzilla has really impressed me with how it’s performed over the last few weeks. It’s actually doing well enough to debut in this list at #6. The ads are similar to Chitika but the click values have been higher for me to this point. They don’t offer quite as many options as Chitika does in terms of types of ads but for a new ad network there’s definitely promising signs. I’m looking forward to seeing how they continue to develop!
7. ProBlogger Job Boards

Jobboardheader The job boards here at ProBlogger continue to grow each month in the number of advertisements that are being bought. This enabled me to invest most of the money that they’d earned a while back into getting a new back end for the boards and to redesign them. It hit me today that the boards are now bringing in around $1000 a month in revenue which is pretty nice considering that they are so low maintenance to run. They also offer a service to readers and add value to the overall blog.

The only problem that I face with the job boards is that there are so many bloggers looking for work that the demand for jobs far exceeds the supply. On the good side of things is that advertisers are reporting getting amazing quality of applications.
8. WidgetBucks

widgetbucks.jpgAnother newcomer to this list is WidgetBucks – another ad network that ProBlogger readers will be familiar with.

WidgetBucks is similar to Chitika and Shopzilla in many respects and works well on product related sites. It does best on sites with US traffic (the reason I’ve not used it as much as I get a lot of international traffic) so if you have a product related site with a US audience it’d be a no brainer to try out WidgetBucks. I’m hoping they’ll continue to expand their offerings in terms of ad types and visitor location.

Disclaimer – WidgetBucks are an advertiser on ProBlogger

9. Miscellaneous Advertising Programs

miscellaneous ad networksI also play with a number of other ad networks. Some I run as tests to see if I should review them here – and some are just advertising that run in the background on some of my smaller blogs. These include ShoppingAds, Feedburner RSS ads, Vizu (a poll advertising system), Kontera and Bidvertiser. Together these don’t add up to major earnings for me – not because they are not good, but because I don’t use them heavily (a blog can only run so many ads on it).

I think that that covers most of it although it’s worth mentioning that last time I did this list I also included TextLinkAds which used to be every bloggers favorite way to make money blogging by selling text links. I’ve stopped using them due to Google cracking down on them (read more about this here) but it’s worth noting that many bloggers still use them successfully – I advise to proceed with caution. Disclaimer – TLA are an advertiser on ProBlogger

Useful Resources for Bloggers Wanting to Make Money Blogging

A lot has been written on the topic of making money online from blogs. There is a lot of wonderful information out there – but also a lot of hype and sometimes dangerous information.

Below are a number of articles that I’ve written exploring some of the different ways that bloggers make money.

Subscribe to My RSS Feed – everything that I know about making money from blogging is here on ProBlogger in my archives. I don’t hold back information and write about what I’m learning as I learn it. To get future updates subscribe to my RSS feed or add your email address below to get daily updates via email.

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Recommended Reading on Making Money Blogging

* A Reality Check on Blogging for Money – I don’t like hype – this post attempts to paint a realistic picture of blogging for money.
* How Bloggers Make Money – a post that I wrote in 2005 (updated) which gives a broad introduction to how bloggers make money blogging.
* Making Money from Your Blog – Direct Methods – bloggers make money from blogging in two main ways – directly and indirectly. This post explores some of how they do it directly.
* Makeing Money Because of your Blog – Indirect Methods – and here’s an exploration of indirect methods.

Making Money from Advertising

* Advertising Optimization – A series of posts on how to optimize advertising on your blog including posts on Traffic, Ad Positioning, Ad Design, Ad Relevancy and High Paying Ads.
* AdSense Tips for Bloggers – an 8 part series of posts that walk bloggers new to Google’s AdSense (the way I make much of my income) through how to use it effectively to make money on their blogs.
* Positioning Your AdSense Ads – a 3 part series on how I literally doubled my AdSense earnings overnight by repositioning my ads
* How to Guarantee that You’ll Never Make More than 0.14 cents per month from AdSense – 10 points to help you earn more money from AdSense
* How Quickly After Starting a Blog Should I put Ads on it? – one of the most common questions I am asked
* 10 Ways to Make Your Blog More Attractive to Advertisers – an Ad Guy tells all

Making Money from Affiliate Programs

* 10 Tips for Using Affiliate Programs on Your Blog – these tips helped me grow my affiliate earnings many times over
* The Power of Getting Readers in the Door at Amazon – a case study on how linking to Amazon can lead to some surprising results
* 9 Reasons Why I am an Amazon Affiliate – Amazon is one of my bigger earners

Other Articles on Making Money from Blogs

* Principles of Choosing a Profitable Topic for Your Blog – key factors to consider before choosing a topic for your blog
* Should I Blog for Money? – before you rush into monetizing your blog – here is a post on whether you should at all

source:http://www.problogger.net/make-money-blogging/

I have earned $119,725.45 from Amazon Associates Program since I began using it as a way to make money online late in 2003. Around half of that amount was made within the last 12 months.

In this post I want to share what I’ve learned along the way on how to make money with Amazon.

While Amazon’s Associates program is not my largest income stream (I rank how I make money blogging here) it was actually the first experiment that I did with monetizing blogs. I began to experiment with it in the last quarter of 2003 (just before I started using AdSense).

I started using it on a personal blog that had been going for around 12 months and had around a thousand readers a day – the first quarter was not spectacular in terms of earnings – I made $31.80 (around 30 cents a day) and almost gave it away.

I’m glad I stuck with it – here’s a chart of the quarterly earnings since the last quarter of 2003 (note, it doesn’t include July or August of this year as that’s an incomplete quarter so the overall figures from this period is below the $119k figure mentioned above):

amazon-associates.png

As you can see there has been some ups and downs since the early days but the overall trajectory has been positive. It’s a little hard to see in the chart, as it is quarterly, but Decembers are always great months – last December is still the best month I’ve ever had despite last quarter being a record over a 3 month period.

So what have I learned on the way to earning six figures from Amazon?

Today I want to share 11 tips on what I’ve learned in making money blogging from the Amazon Associates Program. Tomorrow I’ll share another 10 (update: You can read Part 2 here).
1. Traffic Traffic Traffic

night_traffic.jpgLet’s start with the most obvious point – one of the biggest factors in the upward swing in my Amazon earnings has been a corresponding upward swing traffic.

As with most ways of making money from blogging the more eyeballs that see your affiliate promotions – the better chance you have of it converting (of course this is a generalization as not all kinds of traffic converts – but more of that in the next point).

While I do think it’s worth starting to experiment with affiliate promotions early on in your blog (even before you have a heap of traffic) your main focus in the early days needs to be upon creating great content and building traffic to your blog.
2. Loyalty and Trust Convert

trust.jpgOne of the other major factors that has come into play with the increase in earnings that I’ve had has been the type of readership I’ve managed to gather on my blogs. While I do get a fair bit of search engine traffic I’ve found that in most cases (and there is an exception below) search visitors are not converting with affiliate programs on my blogs – instead it is loyal and repeat readers.

The main reason for this is that those readers who connect with you on a daily basis over the long haul develop a trust with you (and your blog) and so when you make a recommendation or do a review they’re more likely to take that advice.
3. The Intent of Readers Matters

buyer.jpgAnother big factor in the equation of Amazon conversions is the intent that your readers have when they visit your blog. Why are they there and at what stage in the ‘buying cycle’ are they at?

I began to think about this just over a year ago as I looked at the growing traffic on my photography site but realized that my Amazon earnings didn’t seem to be keeping up with the traffic growth that I was experiencing. What I realized is that DPS was a blog that was largely writing about ‘tips on how to use a camera’ and that as a result it wasn’t really drawing readers to it who were in a ‘buying mood’. In fact a survey that I did found that many of my readers had recently purchased a camera and were on my site specifically because they wanted to learn how to use it.

As a result I added to the mix of new content on the site more articles relevant to people buying a digital camera. I wrote tips with advice on buying cameras, reviews of digital cameras and equipment etc. This culminated in a while new section on the blog devoted to ‘gear’.

Slowly this has attracted new readers to the blog – readers who are researching their next camera purchase – readers who are more likely to click a link to Amazon and who once there are more likely to make a purchase.

This is where search traffic can convert with affiliate programs – ie when you’re writing content that people in a ‘buying mood’ are searching for.
4. Relevancy Matters

Picture 4.pngThis is another common sense tip that many of us (yes I failed on this one in my early days) mess up. The more relevant to your audience the products are that you promote the better chance you’ll have of converting.

* Promote iPods on your blog that largely talks about spirituality and you are unlikely to convert (believe me, I tried) – promote relevant books, CDs and DVDs instead.
* Promote perfume on your travel blog and you’re unlikely to see many sales – travel books, luggage and other travel products will work better.

Sometimes it is hard to find a product that matches your topic (Amazon doesn’t work with every topic) but try different products related to your topic and track what converts best for your audience.
open-door1.jpg5. Get People in the Door and Let Amazon Do What they’re Good At

One of the great things about Amazon is that it is a site people are familiar with, that they trust and that is very good at converting people to be buyers. They have honed their site to present people with relevant products to them (based upon previous surfing and buying habits) and over many years have tweaked their site to convert well.

As a result I find that once you get people to visit Amazon (pretty much for any reason) that a percentage of them will naturally end up buying something. The cool thing is that whether they buy the thing you linked to or not – you’ll earn a commission.

While I find specific promotions of particular products work best with Amazon – I also have had some success by getting people in the door for other reasons. For example I recently ran a post on DPS that gave readers a hypothetical $1000 to spend on photography gear and asked them to surf around Amazon and choose what they wanted to buy. The result was 350 comments and quite a few sales.

While a ‘get people in the door’ strategy might seem to grate a little with my ‘Relevancy’ tip in point #4 – the key is to get people in the door in a relevant way. Once they’re there the purchases they make might not be ‘relevant’ to your blog but their motivation to visit should be.
NYT-extended-list-715372.jpg6. Social Proof Marketing 1 – Best Seller Lists

People are more willing to make a purchase if they feel that they’re not alone and if they know that others have and are buying with them. I’m sure there’s some insightful psychological reasons for this but from where I sit buying seems to somehow have become a communal activity.

One of the most powerful social proof marketing strategies that I’ve used with promoting Amazon affiliate links is creating ‘Best Seller’ type lists for readers to show them what is currently popular in terms of purchases in our community.

The best example that I can give of this technique in action is my Popular Digital Cameras and Gear page on DPS. It’s a page that I update every three months, that I link to prominently on the blog and that converts really well. To construct it I simply go through the reports/stats that Amazon gives affiliates to look at what products are selling the best from within my community. I then pull it into different categories of products and ‘Waahlaaa’ – we have a best seller list.

It converts well because readers know that others in their community are buying these products too – there’s a Wisdom of the Crowd mentality going on I guess. Another quick example of this was a recent post – 23 Photography Book Reviews [Ranked] where I ranked the top selling photography books in order of sales but also linked to reviews we’d done of each of them on the blog.

Note: the key with these ‘best seller’ lists is to drive traffic to them. One way to do this is to link prominently to these pages from within your blog and to link to them from within other posts from time to time on your blog so that the post doesn’t just convert for a day or two while your post is the most recent one on your blog.
7. Social Proof Marketing 2 – Reader Reviews

Picture 6.pngI used to do all of the reviews of photography books on DPS. It was mainly because I couldn’t find anyone else to do them and probably partly a little because I’m a control freak.

However one day I had a reader offer to write a book review for me. Because I knew the reader I thought it’d be OK so published it. As with all my reviews it had an affiliate link to Amazon in it. I was a little skeptical about whether it’d convert though because I thought my readers might not respond as well to a stranger’s review of the book as opposed to my own. I was wrong.

The review not only converted as well as my normal reviews – but did even better than normal! This could have been for many reasons but one that I suspect came into play was the way that I introduced the reviewer as a ‘DPS reader’. I didn’t build them up to be an expert, I just presented them as a normal reader with no agenda wanting to share some thoughts on a book that had helped them.

I suspect that the social proof concept came into play a little here. Readers saw another reader recommending something in a genuine way and wanted to get a copy for themselves.

Note: interestingly Amazon themselves uses reader reviews as a fairly major feature of their site.
8. Genuine Recommendations and Reviews

bookrev_600.jpgThere are two main ways that I promote Amazon links. The first is in ‘Reviews’ for products (the second I’ll cover below in the next point). These links are where I or one of my writers will genuinely look over and test a product and give it the once over.

I insist my writers actually read the books, test the cameras and use the software products that they review and encourage them to be as genuine and unbiased as possible so as to point out both the pros and cons of the product. While there’s some temptation to hype up a product and only talk about it’s positives a real review will help your reader relationship over the long haul and I find actually helps promote sales.

Review links work well because it’s usually people who are considering buying a product who really read reviews – it comes down to the buying mood/intent mentioned in point #3.
9. Informational Links

information.pngThe other type of link that I use to Amazon is when I’m mentioning a product in passing and/or a new product is announced that is relevant for my niche. For example when the Nikon D300s was announced recently by Nikon we immediately posted about the news because it was a notable and anticipated camera announcement. The camera was not yet available in stores and we were not able to get a review sample yet – but it was available for Pre-Order on Amazon so we linked to it.

There was no recommendation or review attached to the link but it was a relevant link for readers who wanted to know more about it (price, specs, pictures etc). Some readers pre-ordered the cameras from that link.

Similarly if we’re writing about Photoshop or another photography post production software we’ll usually include a link to the software. Again it’s not a review link but rather an informational/contextual type link. These don’t tend to convert as well in terms of sales but they do get people ‘in the door’ at Amazon and can help a little with sales from time to time.
10. Contextual is King

contextual.pngOne of the biggest reasons my initial attempts with Amazon fell flat on their face and simply didn’t convert was that I thought it’d be enough to slap an image based button on my sidebar that featured a product or that was simply a banner ad to Amazon.

Amazon give publishers a lot of these type banners but despite trying almost all of them I’ve had little or no success with using them at all. Instead – 99% of my conversions have come from links to Amazon from within blog posts when I’m writing about the products themselves.

By all means experiment with the widgets and buttons Amazon gives you – if they do convert for you then more power to you – but every blogger I’ve talked to that has had success with Amazon tells me that it is contextual links from within blog posts that work best.
11. Promote Specials, Promotions and Discounts

sale2.gifThere’s hardly a product on Amazon that does not have a listed discount on it. Most books are as much as 30% off recommended retail prices and at different times during the year Amazon runs other special discounts and promotions on different single products or in different product categories.

Keep an eye out for these kinds of promotions because they can be well worthwhile promoting (if relevant to your readership). In fact last time Amazon had cameras on special I promoted it to my newsletter readers and had readers emailing me to thank me for letting them know about it.

Another related tip is that when you’re writing a review of a product and Amazon have a listed discount – include a note about the discount in the post (see yesterdays post about Chris Brogan’s new book for an example).
11 More Amazon Associates Tips Tomorrow

I’ve got another set of tips to share with you on how to make money with the Amazon Associates program tomorrow (update: You can read it here. I’ve also added a 3rd post to the series with 10 more tips for making money with Amazon Associates).

I’d love to hear how you’ve gone with promoting this program? Have you had any success? What tips would you give?

source: http://www.problogger.net/archives/2009/08/19/amazon-associates-tips/

Everyone wants to make money with there blog, but sticking a big ugly “Advertise Here” 125×125 block on your web site isn’t always the best method. Once you establish your blog and have your own brand, you’d be amazed at how much of a demand for advertising you soon may have. There is nothing wrong with placing advertising on your web site or blog, just make sure it’s done right.

Before you go ahead and stick a big “ADVERTISE HERE” box on your blog, here are a few reasons why you should reconsider, and instead how to approach your blog advertising from a different perspective.

1.) It’s Just Ugly
Right off the bat, most of these “advertise here” ad blocks are pretty ugly. If they aren’t just a white section with a text link inside, they are usually a hideous design. Your blog is important, and if you’ve spent a lot of time and money building it, why mess it up with a nasty ad box. Remember, the majority of people to your web site are not interested in advertising, and if you have something like the atrocious ad block to the right on the design, that’s pulling their eyes away from your real content.

2.) It’s Doesn’t Look Professional
Depending on your blog type, you may be trying to establish creditability or a brand for yourself. It’s one thing to have one ad block, looking for advertisers, but if you have 2 or 3 of the same ad block, it just doesn’t look professional and maybe even desperate. You don’t want to look like you are begging for advertisers, or that dependent on trying to make a buck. If you are using a plugin to manage your ad spots, this can usually be fixed by limiting your open ad spots available. Another option is to temporarily add your own banners to other sites or offers til you sell out.

3.) No One Wants to be the First Advertiser
In most cases, no one wants to be the first advertiser on a blog or web site. If you are searching out a place to advertise your product or site, you want to be where others are advertising, which gives you the feeling they are seeing results. Think of this just like your RSS feed. No one really shows their RSS count until it’s in the hundreds. People like to join, flock and participate where others are.

4.) CPA Over Nothing
Why are you wasting time and money with open ad space on your blog? Instead of that ugly “Advertise Here” button, you can simply replace it with a link to one of your own sites, or find a CPA offer that’s relevant to your audience. If an advertiser is that interested in advertising on your web site, they will contact you directly. It’s likely you won’t lose much business if you remove your “Advertise Here” 125×125, just make sure you always have a text link for advertising on the site.

5.) Non-Creative Blank Ad Spots
If you just have to have an “Advertise Here” button on your web site, you might as well make it look good. Not only will it blend in with your web site, but it shows creativity and may actually draw in more advertiser attention vs. not. TutorialBlog has a few great examples of what you should and shouldn’t do with your “advertise here” ad spots. The banner ad designs below blend in much better than your average “Advertise Here” button.

For anyone looking for a better ad management solution, or currently without one, I use both UBD Block Ad Settings plugin (free) and OIOPublisher (great for selling ad space, $47) on multiple web sites and blog themes.

In this article we’ll focus on how to develop and write the content for your website.

Step 1. Create an Architecture for Your Site

You are going to be writing many, many pages for your website. So the first thing you need do is create a structure for the pages you will be writing.

The diagram of a website’s architecture looks like a family tree. At the top is a single page, the home page. Linked directly from the home page are the second level pages. These are typically the principal categories of the website. Beneath each of these main category pages are the third-level pages.

As an example, on a website devoted to sports, the home page would be about sport. On the second level, one of the category pages would be about motor racing. Beneath that category page would be third level pages focusing on Formula One racing, Indy Car racing, Drag racing, and so on.

How many second and third level pages should there be? There are no rules, but you might want to start out aiming for the home page, ten second level pages and ten third level pages for each of the second level pages. It’s like a family tree where everyone has ten children.

That gives you 111 pages in total. And that’s about right, because 100 pages is pretty much the minimum number of pages for a content-based website that makes a good passive income.

If that sounds like a lot, don’t worry. You don’t have to write them all at once. Just work out a structure that makes it easy for your readers to find all the information they want.

Step 2: Apply Keyword Research to Each of the Page Topics and Titles

For the first stage, give your home page and each of the ten second level pages a preliminary title. Draw this out on paper or with a mind-mapping tool.

Now take those preliminary page titles and use a tool like Wordtracker or Google Insights Search to find relevant phrases that have a high demand among readers, but for which there is a relatively low supply of quality web pages in existence.

As an example, you might have written a preliminary title for a second level page on a site about aromatherapy as:

Handmade Essential Oils

But five minutes with Wordtracker will tell you that you’ll likely get more search engine traffic if you change the title to:

Hand Blended Essential Fragrance Oils

Go through this process with every page on the site. Optimize every page for the search engines. This ensures that over time you will get a ton of organic search engine traffic coming to your site.

Step 3: Write Useful, Informative Content

Once you have a clean, well organized structure for your site and you know which phrases to use to best optimize each page, it is time to start writing for your readers. While search engine optimization is essential when you want a ton of traffic, your site will ultimately thrive or fail depending on the quality of your content.

Make sure that every page is useful and informative. Write in a way that addresses people’s interests and concerns and answers their most frequent questions. For instance, you could answer the question, “Is it safe to use essential oils in face cream?”

In the next article we’ll look at how you can start to make money from all these pages of great content you’ll be writing.

source: http://www.wilsonweb.com/tools/usborne-creating-content.htm

If you want to make money by creating a content-rich website of your own, you have to find a niche with potential. You can’t simply pick a site topic out of the air, start writing and expect to make money. In fact, the more time you spend on the research of your topic, the more likely it is that you will end up with a winning website.

Step #1: Choose a topic that interests YOU

It makes sense to pick a topic that interests you, because you’ll be spending a lot of time developing, writing and marketing your website. If the subject doesn’t interest you at all you’ll find it hard summoning up the enthusiasm to write enough on the topic.

Keep in mind that if you want an information site to generate a good monthly revenue, you will likely have to write hundreds of pages. You can lighten the burden by having your readers contribute content, but you’ll need to write the first hundred pages yourself.

Don’t be discouraged by that number. Once you get started, it’s surprisingly easy.

But you do have to ask yourself two questions.

1. Is this a topic about which it is possible to write hundreds of pages?
2. Will it interest me to write these pages, or will I be bored after the first ten?

Step #2: Choose a topic that people feel passionate about

It’s much easier to engage the attention of your readers if you are writing about a topic that people feel passionate about.

What do I mean by that? Well, think about what you and your friends like to do after you get home from work. Think about hobbies, sports, entertainment and so on.

As a rule, it is our after-work activities that we get the most excited about. This is why people flock to sites about cooking, baseball, kids’ parties, wine, music, gardening and more.

This isn’t a rule. You can create a very successful site about work-related topics too. But I always look first at hobbies and other after-work interests. It’s great to have a passionate audience for your website.

Step #3. Choose a niche that has high demand and low supply

This is the most important step in choosing the topic for your money-making weekend website.

The easiest way to run a profitable website is to have all your visitors arriving through the major search engines. In other words, you want free, organic search engine traffic. To make it to the first page of the major search engines for your principal page keywords and phrases, you need to find a niche topic for which there is high demand from searchers, but not too much in the way of quality supply from existing websites.

There are many tools you can use to help you find the best keywords. One of my own favorites is Wordtracker.

Perhaps the easiest way to get started in finding a high demand/low supply topic is to think in terms of sub-niches. That is to say, instead of choosing “wine” as your topic, explore niche areas like “organic wine,” “ice wines,” or “Mediterranean wines.”

You can decide to go head-to-head with existing, quality sites on a top-level topic like wine, baseball or Hollywood. But you’ll find it much easier to succeed with your site by focusing on a sub-niche.

Next steps?

Once you have a great site topic it’s time to work on creating compelling content for your website. And that’s what we’ll be looking at in the next article in the series.