Average CTR for Google Text Ad
Is there a general guideline (percentage) for expected clicks?
For example, if a given keyword has a monthly volume of 74,000 and we bid for positions 4-6, how many clicks should we expect? (assuming a well crafted ad) Replies: 1 of 4 All replies acrill Level 2 1/11/10 Given the millions of keyword combinations and account variations there is no way to know this short of testing it yourself.
I agree with acrill that there is really no way to predict what you can expect. On the other hand, to give you a point of reference to shoot for, an average CTR is probably in the neighborhood of 2% – meaning that for every 100 impressions, you would have received 2 clicks.I personally don’t think that a CTR statistic is particularly meaningful or even valid until about 1000 impressions have been received, however. Advertisers who have really taken the time to learn how AdWords works, and who spend lots of time managing their account and tuning things up often ‘earn’ a CTR in the double digits. Then, once you become a little more comfortable with AdWords, then it is time to stop focusing mostly on CTR, and instead focus on ROI or your Return On Investment. Towards the end of understanding how Adwords works, a useful (and basic) overview of tips may be found on the page below. It is one of my favorite resources on how to think about AdWords, and how set up an AdWords account for success – including the subject of tracking your ROI: